For Valentine’s Day I talked about relationship building with students enrolled in an Arts Administration class at TCU, taught by the amazing Katherine B. Ware.
The students are focused this semester on “how to go about the business of managing a creative environment – whether it’s performing arts or visual exhibits or even electronic arts – in a cultural and economic environment that’s rapidly changing.” To help grasp the ‘new normal’ for marketing online using social media tools and wrap the brain around just how prevalent social media has become, we began with an Erik Qualman Video on Socialnomics.
Online giving is up according to many sources including this charitable giving infographic. Online giving may have increased, however avenues and tools for giving have increased also. This makes it even more crucial that you develop your content and message such that it resonates with your audience and that you develop a relationship with your audience such that they hearing your message above the noise that is the amount of information available on the internet at any given moment.
Did you know that every 20 minutes there are over 10 million Facebook comments posted?
These sites are an opportunity to pitch your ideas, whether for a nonprofit, a business idea, or just to see what happens and get people to donate or give you money.
It is easier than ever to connect with people online, but it is harder than ever to develop an ongoing relationship with people and really engage them with your cause or project. It is crucial for nonprofits to develop content that effectively tells the story of the good they are doing in the community AND connects with their audience in a way that makes them want to get involved as well.
Charitywater.org – A group that is committed to 100% giving, which means they donate EVERY dollar of public giving (they keep a completely separate operating budget that is funded by private donors) to their project partners, aka the people in the field digging wells and providing clean water. They even add back the credit card fees from the operating budget, they are that committed to the concept.
Nonprofits need a website that can be a tool as well as a resource for clients, volunteers, donors and other constituents. Choose a platform such as WordPress.org that your organization has the skill set to learn and manage, so that you are not completely dependent on an outside group for regular content updates, basic changes and picture or video posting.
For nonprofits on an extremely tight budget or unsure of the direction of the site, there are free blogging platforms that have templates that offer the look and feel of a more formal site. Try out your concept one of these first before you commit to spending a lot of time and money.
Below is a great article to help you get started. One of the key things to remember is that building an audience takes time and EFFORT. You have to be willing to put in the time to at least
Think of it this way, if every time your friends ask you for help, you ignore them, when you need your couch moved….don’t count on a quick reply.
Have questions or comments, please feel free to share them below!